Many brands and companies show their support for the LGBTQIA+ community with rainbow-hued merchandise and social media posts. However, not all of them donate to LGBTQIA+ causes. Here are some brands that celebrated Pride Month 2020 and put their money where their mouths are:
The famous fitness brand released its All Types of Love collection, which featured multi-color palettes on several classic sneakers. Reebok pledged to donate $75,000 to the It Gets Better Project, an outreach program that focuses on empowering, uplifting, and connecting LGBTQ+ youth.
ASOS collaborated with nonprofit organization GLAAD for the fourth consecutive year to launch a Pride Month Collection. Hundred percent of the proceeds from the collection went to GLAAD.
The renowned canvas sneaker company dropped a 2020 Pride Collection, which benefited the It Gets Better Project, OUT MetroWest, Ali Forney Center, and BAGLY. To date, Converse has donated over $1,000,000 in support of global and local LGBTQIA+ organizations.
This luxury beauty and wellness brand launched two Limited Edition Pride Candles—Tomboy and Bois to celebrate the progress of the LGBTQ+ community. A part of the sales supported the Los Angeles LGBT Center and the Ali Forney Center in NYC. Both these organizations provide food, housing, social services, and medical care to LGBT youth.
The footwear giant released its BeTrue Collection online in June 2020. Nike administered grants worth $25,000 each and donated $500,000 to 20 organizations advocating for the LGBTQIA+ community in association with Charities Aid Foundation of America.
The inclusive makeup brand launched a Pride 2020 Free to Be collection. GLSEN received 100% of net proceeds from this collection’s sales.
The famous brand donated 100% of net proceeds from its 2020 Pride Collection to OutRight Action International, which works on advancing the human rights of LGBTQ+ people worldwide.
The Chicago brewery teamed up with renowned drag superstar and fellow Chicagoan Shea Couleé to create a collaboration beer. A portion of the sales was donated to TransTech Social Enterprises, a charity focused on creating comprehensive vocational training and job placement for lesbian, bisexual, queer, gay, and trans people.
Bianca Designs, Banana Republic, and Bombas are some other LGBTQ-friendly brands.